INTELLECTUAL POTENTIAL STRUCTURE IN THE MODERN PARADIGM OF ENTERPRISE MANAGEMENT

Abstract. The article is devoted to the research of industrial enterprises management conceptual approach, which based on managerial innovations introduction in context intellectual potential use and development. It accented that traditional concepts do not fully reflect modern imperatives general paradigm production system. Modern practice innovative activities organizing shows, effective one their successful functioning development determining factors. proved study should be approached from two sides: hand – as a set people owners knowledge focused cognitive transformational activities, other scientific, technical, social, cultural represented by material technical forms. Theoretical approaches description elements architectonics enterprise structure are analyzed number differences identified, complicate practical recommendations Ukrainian economy real sector competitiveness increasing. main factors influencing formation structural components specified. relation realities activity substantiated. author's definition categories essence "creative potential", "professional qualification "hidden innovations" given. each element kind possibilities, owing interaction synergetic effect achieved system acquires new properties inherent individual component. importance harmonious order maintain stability its increase market emphasized.